The Last Exorcism viral to support DVD and Blu-Ray UK release
Challenge
Promote the release of the Last Exorcism, for STUDIOCANAL, on DVD and Blu-Ray during the busy build up to Christmas 2010.
Thinking
A viral that is both relevant to the Christmas season and has enough appeal for the male target audience to share with their peers.
Outcome
We created a good old fashioned scare video with a sexy festive theme. The video was exclusively hosted on Nuts, subsequently seeded in horror and film sites and then went viral. We reached over 1 million hits during the 2010 Christmas period and since then the views have spiked during festive times - totalling over 2 million to date.
Challenge
Promote the release of the Last Exorcism, for STUDIOCANAL, on DVD and Blu-Ray during the busy build up to Christmas 2010.
Thinking
A viral that is both relevant to the Christmas season and has enough appeal for the male target audience to share with their peers.
Outcome
We created a good old fashioned scare video with a sexy festive theme. The video was exclusively hosted on Nuts, subsequently seeded in horror and film sites and then went viral. We reached over 1 million hits during the 2010 Christmas period and since then the views have spiked during festive times - totalling over 2 million to date.
Video production and editing by Superhero Screen
The video
Online activity
